MNCs develop strategies based on analysis of both external and internal environments to identify the market environment and its competitive advantage to capture the market.
Post a Response
Read "Starbucks' Caffeinated Push for Global Expansion" in Chapter 8 of the textbook. Please respond to the following:
- Explain Starbucks' global expansion plan in China and Italy.
- Discuss if the expansion plans were the same or different.
- Justify the company's position for the strategies chosen.