Instructions
FINAL PAPER: A detailing the marketing plan for your business with the final section to
be added above the situational analysis is the Executive Summary based on
information from drafts 1, 2, and 3 corrected. The final paper should include each of the
sections listed below. This paper should be submitted on the 15th week of the
semester).
DUE APRIL 15th @ 5 PM. NO EXCEPTIONS!!!!!!!
Deliverable:
Executive Summary
What Is the Executive Summary in your marketing plan?
The executive summary is the part of your marketing strategy that outlines the most
important findings from your research. It is a summary of the entire marketing
strategy and goes above the situational analysis. It offers a high-level overview of
your overall brand objectives, marketing goals and marketing activities. It’s succinct, yet
clear.
Your executive summary is between 1-2 pages long. And you write the executive
summary last, after completing all the other sections of your marketing strategy.
Required Structure:
ALL DRAFTS SHOULD BE INCLUDED IN YOUR FINAL MARKETING PLAN