In this week's discussion post, you will analyze the target market of a company of your choice. Using Target Marketing Segmentation (Demographic, Psychographic, Geographic, and Behavioral Segmentation), determine the company's ideal customer. (Here are some...
In this assignment, you are to select one of the top marketing technology companies below and conduct a research report on the technology. Pick just one of the following marketing technologies: Hubspot Salesforce Marketing Cloud Zoho Adobe Marketo...
For this assignment, download the Week 3 Give Back Project Assessment Instructions. Read the instructions carefully and submit the following sections for the Give Back Black-Tie Gala: 7. Project Team Roles 8. Ethics & Team Ground Rules 9. Communication...
In order to be effective, you also need to know what your competition is up to. Therefore, a competitive analysis is helpful here. This analysis will be dependent on your research into the competitive arena. Your competitive analysis should focus on two key...
"Why Are We Loyal to Certain Brands?" video case https://youtu.be/9iqo8N7clEE?si=LijCkYa7NBQl28XF Discuss the following : Which customer behavior factors could a brand extract if they were deciding upon offering product choices? Which customer...
In this discussion, it's important to watch all of the videos first, but primarily the 2 TedTalk videos. Each TedTalk discusses technology and the emergence and importance of personalization in digital marketing today. In this discussion please answer the...